A Journey With A Destination That Is Assured

A few years back, I was hiking the Everglades in South Florida when a man approached me and asked, “How long is this trail?”

I responded, “I’m not sure, but I know where the destination is—and I know I will reach it.”

That moment stuck with me because it revealed a powerful truth about life and business: most people aren’t living with an assured destination.

Zig Ziglar called them “wandering generalities.” They go through life without direction—aimlessly trying one path, then another, constantly shifting without ever committing to the journey that leads them to their true destination.

But here’s the reality: if you don’t know where you’re going, it doesn’t matter how fast you move—you’ll never arrive.

Success in real estate (and in life) isn’t about wandering; it’s about living as a meaningful specific. That means having clarity on your goals, knowing the path you’re on, and staying the course long enough to reach the destination—even when the journey feels long or uncertain.

Every day you take consistent steps forward, you’re reminding yourself: the destination is assured.

👉 The question for you: Are you living like a wandering generality, or are you moving with certainty toward a destination you’ve already decided on?

Leave a comment

Ava Reed is the passionate and insightful blogger behind our coaching platform. With a deep commitment to personal and professional development, Ava brings a wealth of experience and expertise to our coaching programs.

About the Coach ›

Newsletter

Weekly Thoughts on Personal Development

We know that life's challenges are unique and complex for everyone. Coaching is here to help you find yourself and realize your full potential.

About the Coach ›