Are your reasons for succeeding in your business bigger than the pain of enduring rejection and the growing pains? Why are you doing this business in the first place? If your why is strong enough then you will stick around long enough and endure all that you must to learn how to succeed. If you say you are doing this for your kids, which is stronger – your desire to avoid some no’s or your love for your kids? How many people telling no will cause you to quit?

We are wired to avoid pain. We are more motivated by avoiding pain than going towards pleasure. I see this every day in the real estate industry. Real Estate agents will choose status quo over opportunity even when given the opportunity to THINK BIGGER as an entrepreneur building financial freedom through leveraged income. The discomfort of change and the risk of potential loss will keep you trapped in your job trading time for money until you retire with nothing to show for all those years of blood sweat and tears except a box full of trophies and plaques.

So, how can you break free of the technician chains? You have to associate the pain of status quo as the greater pain than the pain of change. When faced with two painful options, the greater pain always wins. For example, if you were to get sick or get in an accident and you couldn’t work, what happens to your family when the money from your technician job is longer coming in? What’s the greater pain, the pain of change or the pain of not being able to provide for your family?

What if the life of someone you loved depended on you hitting your goals, what are you not willing to do to hit those goals? Absolutely NOTHING, RIGHT! And yet, you are still choosing comfort over growth. Why?

and company.